CREATIVE
ALEXION
HEMATOLOGY & ULTRA RARE DISEASES HCP disease education campaign
HH’s history is built in hematology and ultra-rare diseases. We were asked to develop a campaign for HCPs with true “stopping power” to get HCPs to look for the underlying signs and symptoms before incorrectly diagnosing the patient, who might well be facing an ultra-rare disease. The campaign was developed and launched at a leading nephrology congress in Europe.
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