Our strategic process
We start our process with a kick-off meeting and focus on key questions such as: What are our strategic imperatives? What do we want to achieve? Who are we talking to?
We leverage insights and learnings from our deep dive analysis to develop a meaningful marketing and communication strategy including brand positioning, messaging platform, creative concept development and relevant tactical plans.
Our process can be customized and executed with the support of a task force involving key affiliates, co-creation workshops, market research and stakeholders interviews.